Founder & operator
Built a business from the ground up.
Steve founded and led an internet business through growth and acquisition.
First-hand experience of customer needs, commercial choices and the realities of running a business.
Steve Harley Executive advisory Perth, WA
Work directly with Steve Harley to make business and technology decisions, shape how AI changes work and turn priorities into action.
More than 30 years of founder, commercial and executive leadership.
Bring the opportunity or challenge as it stands.

Business founder.
Product & commercial leader.
Workforce & business transformation.
Perth. Working across Australia.
Experience behind the advice
Selected experience from Steve’s career, brought to the decisions facing your business today.
Founder & operator
Steve founded and led an internet business through growth and acquisition.
First-hand experience of customer needs, commercial choices and the realities of running a business.
Product & commercial leadership
His leadership has included product investment, P&L accountability and customer validation.
A practical basis for testing what to build, launch, improve or invest in next.
People & business transformation
He has led technology teams, authored workforce strategy and shaped role and capability architecture.
Advice that considers people, ownership and adoption alongside technology.
Where we can work together
Four connected areas of advice. One direct working relationship with Steve.
What should we build, improve, launch or invest in next?
Business and investment decisions, product strategy and commercialisation, growth options and partnerships.
A focused starting point
A decision brief comparing customer and commercial assumptions, options, trade-offs and recommended next actions.
What technology is worth exploring, testing or adopting?
Emerging-technology opportunities, practical applications, customer validation and trial design before wider investment.
A focused starting point
An opportunity shortlist, assessment of options and risks, and a proposed trial plan with success measures and criteria to proceed, adapt or stop.
Where can AI improve our work, and what needs to change for people?
AI value and governance, task and workflow design, workforce capability, leadership alignment and adoption.
A focused starting point
A prioritised opportunity and workforce plan for a defined business area, including a pilot plan with success measures.
How do we organise for the next stage and move important work forward?
Operating models, workforce capacity, clearer accountability, integration planning and transformation recovery.
A focused starting point
An operating or transition review identifying constraints, priorities, responsibilities and the sequence of change.
The first piece of work
A focused review gives a defined business decision or operating problem the attention it needs. The scope is agreed with you before the work starts.
See a sample decision briefIllustrative format, showing the work you could receive.
Discuss the decision or opportunity, what matters now and whether Steve is the right person to help.
Define the question, evidence, stakeholder input, deliverable, availability, schedule and fee before work begins.
Review the findings and practical options together. Any implementation or ongoing support is separately agreed.
A personal introduction
Hear Steve introduce HarleyShift and his approach to business decisions and change.
How Steve worksSteve leads every engagement and is responsible for the advice. Where appropriate, AI supports research and analysis within the agreed approach to handling information. Recommendations are checked against the evidence and business context.
Initial enquiries are reviewed by people and are not sent to AI or automated decision systems for classification or decision-making.
Selected insights
Practical perspectives on business, technology and the way people work.
Business decisions
Frame the choice, test the evidence and turn the decision into work people can carry forward.
Read the insightAI leadership
A practical look at the judgement and accountability that stay with the business.
Read the insightOperating performance
Make ownership, decisions and follow-through clearer in the work you already do.
Read the insightLet’s start with your situation
Bring the opportunity or challenge as it stands. We will discuss what you need, whether Steve can help and the next useful step.
Prefer a message? WhatsApp Steve